Privacy Policy

1. Introduction Welcome to Vardhman Realty. We are committed to protecting the personal data of our clients, investors, and website visitors in accordance with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with our services, including residential and commercial sales and leasing, property portfolio management, mortgage advisory, and property valuation.

2. Data Controller Information Vardhman Realty acts as the Data Controller for your personal data. Our registered office is located at Office Suit No 2701, Al Moosa Tower 2, Sheikh Zayed Road, Dubai, United Arab Emirates.

3. Personal Data We Collect To provide our real estate services and comply with UAE regulations, we collect the following categories of personal data:

• Identity Data: Full name, nationality, Emirates ID copies, and passport copies (required for property registration and Know Your Customer (KYC) compliance).
• Contact Data: Email addresses, phone numbers, and residential addresses.
• Financial Data: Bank account details and payment information related to property transactions.
• Property Preferences: Information regarding your budget, investment interests, and real estate requirements.
• Technical & Marketing Data: IP addresses, browser types, interaction data from our website, and leads generated through social media platforms (e.g., Meta/Facebook lead forms).

4. How We Collect Your Data We collect personal data through:

• Direct Interactions: When you fill out enquiry forms on our website, contact us via phone or email, or visit our office.
• Automated Technologies: Through cookies and tracking technologies when you navigate our website.
• Third Parties: From authorized property portals, lead-generation platforms, or our Trakheesi-permitted marketing campaigns.

5. Lawful Basis and Purpose of Processing We process your personal data under the following lawful bases:

• Contractual Necessity: To perform our services, such as facilitating property purchases, leasing agreements, and property registrations.
• Legal Obligation: To comply with the UAE's Anti-Money Laundering (AML) and Countering the Financing of Terrorism (CFT) regulations, which require us to verify your identity and report specific transactions.
• Consent: To send you marketing communications regarding off-plan projects, property listings, and luxury lifestyle events. You may withdraw your consent at any time.
• Legitimate Interest: To improve our website performance, manage our business operations, and enhance customer service.

6. Data Sharing and Disclosures We do not sell your personal data. We may securely share your information with:

• Government and Regulatory Authorities: The Dubai Land Department (DLD), the Real Estate Regulatory Agency (RERA), and the Financial Intelligence Unit (FIU) via the "goAML" platform to report real estate activities and comply with AML laws.
• Service Providers: Trusted third parties such as CRM providers, IT hosting partners, and payment gateways.
• Finance Partners: Mortgage providers or banks, if you utilize our mortgage advisory services.

7. Data Retention We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected. By mandate of the UAE Ministry of Economy, real estate brokers are legally obligated to maintain records and transaction data for a minimum of five years. Data will be securely destroyed or anonymized once the legal retention period expires and it is no longer required.

8. Data Security Measures We have implemented robust technical and organizational security measures to protect your personal data against unauthorized access, disclosure, alteration, or destruction. This includes the use of encryption, secure password protection, and strict access controls limited to authorized personnel. In the unlikely event of a data breach posing a risk to your privacy, we are legally required to notify the UAE Data Office and affected individuals within 72 hours.

9. Your Data Subject Rights Under the UAE PDPL, you have the following rights regarding your personal data:

• Right to Access: You can request a copy of the personal data we hold about you.
• Right to Correction: You can request that we amend any inaccurate or incomplete data.
• Right to Deletion: You can request the erasure of your data. (Please note: this is not an absolute right and we may refuse deletion if we are required to retain your data to comply with the 5-year legal retention mandate for real estate transactions).
• Right to Restrict Processing: You can compel us to suspend or stop the processing of your data.
• Right to Data Portability: You can request your data in a machine-readable format to transfer it to another controller.
• Right to Object & Withdraw Consent: You can object to automated decision-making and withdraw your marketing consent at any time.

We will respond to all valid data subject requests within 30 days, free of charge.

10. Contact Us If you have any questions about this Privacy Policy, wish to exercise your data rights, or need to report a concern, please contact us at:

• Company: Vardhman Realty
• Address: Office Suit No 2701, Al Moosa Tower 2, Sheikh Zayed Road, Dubai, United Arab Emirates
• Phone: +971 56 134 2029 / +971 4 326 6106
• Email: info@vardhmanrealty.ae